Product FAQs

Please see below for product guidelines and frequently asked questions

Salmonella can be completely avoided simply by ensuring you are feeding human-grade meat and taking the necessary hygiene precautions during meal prep. This includes washing hand, surfaces and utensils before and after feeding, and also ensuring that you treat the raw food in the same manner that you would your own meat. ie, thawing in the fridge and not in direct sunlight, etc.
Our complete meals are all finely minced, making it suitable and palatable for all breeds, ages and life stages. This includes cats/ kittens, as all our complete meals contain muscle meats rich in protein and taurine.
Our products are free from additives, preservatives and artificial flavouring.
You will receive your Primal Raw meals in a frozen state. All meals need to be stored in the freezer until ready to feed.
All our 'original rolls' are complete meals and can be fed as is. Our 'value lines' are suggested as compliments which would require additional add-ons.
Simply thaw & feed raw! Cooking the product would destroy some of its nutritional value through the heating process.
Our products do not contain any fruit or vegetable fillers.
Absolutely not! This is, in fact, one of the biggest raw feeding myths. Research has found that most dogs place a higher value on the raw food than they do on the kibble, and hence, some are more 'protective' over their raw meals. This is a term known as 'Resource guarding' and it is not exclusive to a raw diet!
We've had incredible success with our raw meals in significantly reducing skin allergies. Many dogs & cats have in fact come off cortisone since making the switch!
It's never too late to make positive & healthy choices for a better quality of life!
Puppies can start on a raw diet from as early as 3 weeks old! Studies have proven that pups started on a raw & natural diet early in life, have significantly reduced chances of suffering from skin allergies and gastrointestinal issues later on in life. Puppies require higher calorie and higher protein options. 
Most dogs can handle an immediate switch without side-effects, however we do suggest a 4 day transition period to ease them on to the new food. Dogs known to have a more sensitive gut may need a longer transition period.
Deworming is usually recommended every 6 months, regardless of diet. However, we personally prefer using natural treat options with fur, like rabbit ears, paws or skins. The fur aids in scraping the intestinal walls through digestion which acts as a natural dewormer!
This is complete normal and one of the best benefits of making the switch! Unlike with kibble, dogs and cats absorb far more nutrients from the raw food and so the stools are far smaller and less frequent!
Absolutely! Once again, dogs and cats absorb far more nutrients from the raw food and many of these benefits are past down to the puppies during gestation. Lactating females are known for losing condition during whelping and feeding a raw & natural diet has been proven to help significantly with the recovery.